Implementation

• Development of a new profile. Communications, which to date have been of a more technical nature, are to become a lot more emotional. User benefits are given greater prominence. Focus on communication messages of strength and innovation.
• Designation of a new logo and claim.
• Development and creation of an entirely new corporate identity
• Dialogue communications, including regular employee information (newsletters), etc., to accompany internal quality initiative.
• Targeted (trade) media work, issues management
• Trade show support

Result

Employees relate to the new identity. Quick acceptance amongst both customers and partners. Increasing acceptance as a global player.

“Help to give us a new identity!”

Over the five years since its foundation, a joint venture has grown very rapidly and become a global player in vehicle climate control. With the blessing of the parent companies, the subsidiary company is seeking to create a more independent market presence and to professionalise its communications.